About us

No two businesses are the same, even if they operate within the same industry.

Our approach to doing business is simple; we take time to get to know you and learn how your business works.  We carry out a detailed fact find of your business, considering your current and future business plans and expectations.  Then we carry out an appraisal of your existing insurance programme to establish whether or not the cover provided reflects your ongoing business requirements.  Following the review, we provide you with a report detailing our understanding of your insurance requirements, an appraisal of your existing insurance cover and also detailing any potential errors or deficiencies in your existing insurance arrangements.

What we do

Making Risk the Least of Your Worries

We understand that the way your insurance is arranged can, ultimately, make or break your business and that, above all, you want sound, comprehensive advice on how to minimise your exposure to risk, coupled with competitive pricing.

We appreciate that an annual review of your insurance cover is not usually top of your priority list – so we make it top of ours. And we realise you want a simple summary of exactly what your insurance covers (and what it doesn’t) so that you have instant access to that information should you need it.


We research your business to assess all the areas in which your business, equipment or staff and customers on whom you depend, could be at risk. We understand the regulations which can affect your business, from Health and Safety legislation to the implications of the law on Employers’ Liability, and we can advise you accordingly.

We will review your current policies and produce a report and an insurance recommendation which will match your needs. We will review it at least annually – more often if your business is growing and changing rapidly – to make sure that your insurance cover continues to reflect your ongoing business requirements.


We shop around for you to find the very best deals considering the level of cover offered by insurers and the price. We have access to the majority of UK insurance markets including Lloyd’s of London and have an encyclopaedic knowledge of which insurer specialises in which type of cover and where the best cover for the best price can be found.

Our Team

Julian Dent - Director

South West Broking Ltd is headed up by Julian Dent.  With over 40 years’ experience in the general insurance industry, Julian’s experience is broad-based, across many industry types.

Telephone: 01454 806503


Hazel - Director

As Co-Director, Hazel administers our Radio Amateur Insurance Scheme and has 17 years’ experience within the insurance industry which includes underwriting and as a Fraud Analyst, prior to joining South West Broking in 2020.

Telephone: 01454 806503